How To Suck At Social Media: Bad Advice For Bands

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When it comes to building your music career, Social Media is a zero-sum game. Your fans should only like one band: your band. There’s simply not enough social media to go around. As an artist, you must either conquer social media outright or leave nothing behind but scorched earth. Here’s how. Some important things to remember if … Continue reading

12 ways to grow your band’s email list

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I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 or 50,000 Facebook followers. Now Facebook wants them to pay more money in order to reach the very same people that’ve already liked their band […]

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How to fall in love with music marketing

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“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, confused or downright disdainful about marketing.“ In the video clip above, Bob shows you how to break that pattern, reframe the concept, and get on […]

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10 ways to ruin a song

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As Spinal Tap reminds us, it’s a fine line between stupid and clever. This is particularly true in the world of popular music, where one bad move can kill an otherwise great tune. Here’s a list of ways to sabotage your next song during the writing or recording process 1. Long intros — Ever heard the saying, “Don’t bore […]

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Your image is more important than your music — especially if you’re an indie artist

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[This article was written by guest contributor Brandon Seymour.] I’ve played in bands on and off for nearly 15 years. In addition to being a musician, I’m also passionate about marketing. Over the past couple of years, I’ve written several articles aimed at helping local, independent musicians improve their online marketing strategy by boosting brand […]

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Facebook fading: where will musicians migrate now?

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Time to look towards what’s next – away from Facebook. [This article was written by Greta Gothard of The Gothard Sisters. It originally appeared on the band’s website and is addressed to their fans. I thought it’d be valuable to repost here as Greta does a great job summarizing the frustrations many independent musicians feel regarding Facebook. She […]

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