[This is an excerpt from Bob Baker’s new book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less.] As much as I love the Internet and all the potential it holds to connect with fans, nothing beats a live show....
When it comes to the online world, having an email list signup feature is one of the most important things a website can have. While having a lead magnet such as a free giveaway (e.g. free song, ebook, etc.) is an excellent way to attract people into...
[This article was written by Ari Herstand and originally appeared on Ari's Take.] I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your...
Like many aspects of the music industry, effective publicity is about teamwork and good communication. There are many great music publicists out there (and many more not-so-great ones) who’ll work independent releases, but that doesn’t mean just any publicist will do. You’ve got to find the...
[This post was written by guest contributor Dave Kusek of New Artist Model.] In the past, there was only one way to release an album. You spend months – or even years – writing and recording an album, you build up to the release date with a...
I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 or 50,000 Facebook followers. Now Facebook wants them to pay more money in order to...
“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, confused or downright disdainful about marketing.“ In the video clip above, Bob shows you how...
[This article was written by guest contributor Brandon Seymour.] I’ve played in bands on and off for nearly 15 years. In addition to being a musician, I’m also passionate about marketing. Over the past couple of years, I’ve written several articles aimed at helping local,...
Time to look towards what’s next – away from Facebook. [This article was written by Greta Gothard of The Gothard Sisters. It originally appeared on the band's website and is addressed to their fans. I thought it'd be valuable to repost here as Greta does a great job...
EPIC CONCEPTS FOR INFO CALL 202.669.0001 or log on to www.matureclientele.com . The Vybe Band & Suttle Thoughts @ The Tradewinds Night Club (5859 Allentown Way, Camp Springs MD) Saturday June 13th, 2006 ...