Tag: kato

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The Business of Music – And Your Role In It [ Episode Two: The Social Breakdown ]

Kato Hammond

In this episode we target just a bit further on the topic of creating your internet presence.  This time elaborating on the interactions for business purposes with the social websites.   I like to talk about 4 category points in which I define and breakdown based on avenues.  The 4 points explained are: (1) Video Broadcasting sites – your visual avenue; (2) Facebook – your business and professional avenue; (3) MySpace – your party avenue;  and (4) Twitter – your update and damage control avenue. Each point serves a different purpose when promoting and marketing your band’s website. At the end … Continue reading The Business of Music – And Your Role In It [ Episode Two: The Social Breakdown ]

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The Business of Music – And Your Role In It [Episode One: Creating Your Internet Presence]

Kato Hammond

Many times a band, or rap group, or individual performer get to thinking that because they have a myspace or facebook page, or because they sit and tweet their daily acitivities, that they are set as far as internet presence is concerned.  Acutally, this isn’t too far from the truth, but it isn’t the truth.  The social websites are simply just for that, socializing. If you have have space through the social sites, then what you are on is borrowed space.  You have no control over the direction in which that sites goes.  Therefore, that is not your home.  It … Continue reading The Business of Music – And Your Role In It [Episode One: Creating Your Internet Presence]