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12 ways to grow your band’s email list

I’ve been hearing from a lot of bands who’ve had it with Facebook. These groups have spent years (and lots of money) using the platform to build a community of 1,000 or 10,000 or 50,000 Facebook followers. Now Facebook wants them to pay more money in order to reach the very same people that’ve already liked their band […]

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How to fall in love with music marketing

“I’ve been teaching and researching marketing for a couple of decades,” says music marketing expert Bob Baker, “and there’s one thing I know with certainty: Most creative people are uncomfortable, confused or downright disdainful about marketing.“ In the video clip above, Bob shows you how to break that pattern, reframe the concept, and get on […]

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10 ways to ruin a song

As Spinal Tap reminds us, it’s a fine line between stupid and clever. This is particularly true in the world of popular music, where one bad move can kill an otherwise great tune. Here’s a list of ways to sabotage your next song during the writing or recording process 1. Long intros — Ever heard the saying, “Don’t bore […]

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Your image is more important than your music — especially if you’re an indie artist

[This article was written by guest contributor Brandon Seymour.] I’ve played in bands on and off for nearly 15 years. In addition to being a musician, I’m also passionate about marketing. Over the past couple of years, I’ve written several articles aimed at helping local, independent musicians improve their online marketing strategy by boosting brand […]

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Facebook fading: where will musicians migrate now?

Time to look towards what’s next – away from Facebook. [This article was written by Greta Gothard of The Gothard Sisters. It originally appeared on the band’s website and is addressed to their fans. I thought it’d be valuable to repost here as Greta does a great job summarizing the frustrations many independent musicians feel regarding Facebook. She […]

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